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#1 UGC solution for capturing fan content Built for Event & Brands
Happaning transforms live-audiences into powerful content creators. We capture authentic user-generated content (UGC) at scale, giving brands, festivals, and cultural institutions, assets ready for ads, web/socials, and beyond.
With Happaning, every fan becomes your lens, every moment becomes shareable, and every event becomes an engine of engagement.
4.7M+ cultural impressions captured for powering sponsors, festivals & agencies worldwide.
The Problem
The crowd is your biggest camera crew
but you’re not tapping into it
Cut costs, save time, and scale content straight from your audience.
UGC is everywhere, but there’s no way to capture
& unlock its true value
$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untapped
Fans capture experiences, but the story is lost
& scattered across clips
The Solution
Happaning is your partner in event story-telling
With Happaning, every spontaneous fan video becomes part of a story you own. Publish it in an immersive player, clip it for campaigns, and show sponsors exactly how their logos and activations performed.
Your crowd, your content
fan content → event media
Transform raw fan videos into polished content ready for sharing, streaming, and sponsors.
Maximise value with AI
(no more guess work)
Prove sponsorship impact (incl. logo detection, fan interaction) & turn audience energy into measurable brand equity.
Relive. Rewatch. Return.
Stay Connected.
Fans can rewatch on your site (from all views) & collect custom-highlight reels. Engagement grows, memories last & tickets fly!
Happaning is loved at countless events
incl. Europe’s largest event with 2M fans!
From live music to sport to cultural moments, Happaning delivers the perfect crowd-sourced content for your campaign. Our system curates the highest-quality fan footage, ensuring you get authentic, top-tier UGC every time.
Rampage Sound
Craig
David
Events/Music
Red Bull
Jaz
Karis
Retail/Fashion
PUMA
Usain
Bolt
Sports/Fitness
Only the best content, we filter the noise to capture the best fan moments.
Every logo, every moment
track UGC to media impact.
Content for media channels big moments captured &, optimised for socials/ads.
Book A Call
Happaning makes the
best of all worlds
Authentic fan content
without an app
Instant fan participation
Jumbo Screen Live
(real-time fan content on-screen)
Content rights secured & streamlined
AI-powered reels for content generation
Logo detection & sponsorship visibility
Brand ROI dashboard & analytics
Costs
In-house
£££
Agencies
££££
Social Media
£
Artist ⇆ Fans Connect
Fans don’t just watch. Artists connect with their fans, and fans connect back. From fan dances lighting up the jumbo screen, every perspective becomes part of the story.
The stage stretches into the crowd, dissolving the line between artist and audience, transforming the audience into collaborators. It’s no longer artist versus audience, it’s artist and audience, united in one shared, living experience.
The better way
to capture authentic
fan UGC.
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
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Industries
Resources
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Contact
For brands & agencies:
For organisers:
© 2025 Happaning Ltd. “Happaning” and the Happaning logo are registered trademarks of the company.
Registered in England & Wales, Company Number 12251415.
#1 UGC Platform
UGC content
Audience ⇆ Content
explainer videos
Happaning turns live audiences into content creators — capturing authentic UGC at scale for brands and festivals to use across ads and socials.
📣
📊
🌍
💸
🤳🏽
Events & Brands
The crowd is
your camera
but you’re not tapping in.
Cut costs, save time, and scale content straight from your audience.
Easy Solution
Happaning is your event partner for story-telling
With Happaning, every spontaneous fan video becomes part of a story you own. Publish it in an immersive player, clip it for campaigns, and show sponsors exactly how their logos and activations performed.
UGC is everywhere, but there’s no way to capture
& unlock its true value
$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untapped
Fans capture experiences, but the story is lost
& scattered across clipsUGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clipsUGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clipsUGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clips
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
UGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clipsUGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clipsUGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clipsUGC is everywhere, but there’s no way to capture
& unlock its true value$M’s spent on campaigns,
while real authentic content,
fan-made (UGC) is untappedFans capture experiences, but the story is lost
& scattered across clips
Happaning has already delivered
4,735,791 impressions for 50+ brands & agencies
Big Problem
Only the best content, we filter the noise to capture the HD fan moments.
Events/Music
Rampage Sound
Craig
David
Every logo, every moment of time.
Track UGC through to media impact.Retail/Fashion
Red Bull
Jaz
Karis
Content for media channels; moments captured & optimised for socials/ads.
Sports/Fitness
PUMA
Usain
Bolt
Only the best content, we filter the noise to capture the HD fan moments.
Events/Music
Rampage Sound
Craig
David
Every logo, every moment of time.
Track UGC through to media impact.Retail/Fashion
Red Bull
Jaz
Karis
Content for media channels; moments captured & optimised for socials/ads.
Sports/Fitness
PUMA
Usain
Bolt
Only the best content, we filter the noise to capture the HD fan moments.
Events/Music
Rampage Sound
Craig
David
Every logo, every moment of time.
Track UGC through to media impact.Retail/Fashion
Red Bull
Jaz
Karis
Content for media channels; moments captured & optimised for socials/ads.
Sports/Fitness
PUMA
Usain
Bolt
Only the best content, we filter the noise to capture the HD fan moments.
Events/Music
Rampage Sound
Craig
David
Every logo, every moment of time.
Track UGC through to media impact.Retail/Fashion
Red Bull
Jaz
Karis
Content for media channels; moments captured & optimised for socials/ads.
Sports/Fitness
PUMA
Usain
Bolt
Our system curates the highest-quality fan footage, ensuring you get authentic, top-tier UGC every time.
From live music to sport to cultural moments, Happaning delivers the perfect crowd-sourced content for your campaign.
Notting Hill Carnival
Happaning is loved @ events including…
EU's largest event!
We're The Best
Happaning makes
the best of all worlds
Fans don’t just watch — they connect. From dances on the jumbo screen to voices in the chorus, every perspective shapes the story.
Engagement & Relationships
Artist ⇆ Fans Connect
The stage meets the crowd, dissolving the line between artist and audience into one shared experience
Start Capturing Better
Authentic UGC Now!
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Start Capturing Better
Authentic UGC Now!
Happaning is your partner in event story-telling. Whether you’re an organiser, brand, or artist. Our platform transforms fan videos into immersive experiences. With AI-powered insight, measurable ROI, we help you capture, own and activate the content your audience is already creating.
Sign up to our newsletter to receive content wisdom
straight to your inbox.
© 2025 Happaning Ltd. “Happaning” and the Happaning logo
are registered trademarks of the company.
Registered in England & Wales, Company Number 14027638.